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April Salon Series

April 20, 2022 @ 7:00 pm - 8:00 pm

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A Conversation with Legendary Designer Jeff Staple

In anticipation of our upcoming exhibition Future Now: Virtual Sneakers to Cutting-Edge Kicks, opening in May 2022, Elizabeth spoke with creative visionary, graphic/fashion/footwear designer & founder of iconic streetwear brand STAPLE, Jeff Staple. They talked about the future of footwear, state-of-the-art technologies being used and the highly collectible world of NFT sneakers.

If you missed it, watch the recording below.


Jeff Staple

JEFF STAPLE (born Jeffrey Ng) is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He is the founder of REED ART DEPARTMENT (f.k.a. Staple Design) where he has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies. 2022 year marks the 25th anniversary since Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo, and later experiential lifestyle boutique, REED SPACE in 2002. Today, Jeff continues to traverse new territory as the creator and host of the Coinbase podcast “Do Process” (the spiritual heir of his renowned “Business of Hype” podcast on HYPEBEAST). He shares professional advice as one of the top teachers on SKILLSHARE (the leading online learning platform), and he is a pioneer in the web3 space as founder of STAPLEVERSE, a new digital world based on everything he’s learned in the past quarter century as a cultural leader. In addition to his work as a creative, Jeff is a trusted voice in the business world, where he is a frequent moderator, lecturer, and keynote speaker at industry panels and conferences. Jeff Staple continues to expand his “Positive Social Contagion” worldwide, going on over two decades and counting. Keep up to date with everything Jeff is up to on his website, Instagram and Twitter.